Application Guide

Who is LEGO Ventures?

LEGO Ventures is a part of the LEGO Brand Group, looking beyond the brick to discover the future of Education and Digital Play. The LEGO Ventures Incubation Studio does not work with the LEGO System-in-Play, but instead explores and builds new ideas centered around creativity, learning, and play.

What is the LEGO Ventures Parent Panel?

Our Parent Panel works directly with our Incubation Studio to help us shape and develop our solutions for playful learning. The parents involved provide valuable feedback to our Incubation Studio to make sure that the products in development are created mindfully and with our children’s best interests at heart.

We host discussions where parents share their needs, wishes, and ambitions, as well as their challenges and best practices. We look for input and feedback on early prototypes of products or services for parents and kids.

Who should apply?

We are looking for US-based parents with a child or children in the ages of 5-12 years. Additionally:

  • – You are passionate about developing yourself in your parenting role.
  • – You are passionate about or want to learn more about playful learning and playful parenting.
  • – You are eager to share your experiences and challenges on your parenting journey.
  • – You are happy to test and share your opinions on new products and services for parents that LEGO Ventures’ Incubation Studio develops.
  • – You are happy to spare some of your time (approx 15-30min per week) to engage in discussions and product feedback.


What can I expect?

  • – You will be asked to share your opinions in our closed Facebook group, share relevant experiences and provide feedback to the topics that we post.
  • – You will occasionally be invited online sessions where we discuss a topic in more depth.
  • – We expect the parents in the Panel to be active participants.


As a token of our appreciation, we will provide you with LEGO Sets or gift cards! If selected, applicants will be required to complete a Parent Panel Participation Agreement.

Application Process

Create a short and informal 1-2 minute video where you tell us a little bit about yourself and your family. Tell us a little bit about your values as a parent and your opinions on learning and play for children. Lastly, tell us why you would like to join the LEGO Ventures Parent Panel. The video will only be used internally to evaluate your application and will be deleted afterwards.